Snackies is a snack ordering app that allows users to schedule, pick up snacks, and have them delivered to their seats without waiting in line. The app offers a variety of snacks and drinks for movie-goers to enjoy at the theater.
UI / UX designer designing Snackies, a snack ordering app for a movie theater from conception to delivery.
Figma & Canva
October 2022 to February 2023
The inefficient snack ordering process has a negative impact on user satisfaction and the overall movie-going experience.
Design a snack ordering app that enhances the user experience, allowing users to pre-order snacks for pickup or in-seat delivery.
I have created a screener survey and conducted interviews with selected participants who meet the survey criteria. Through interviews, I am able to understand and empathize how the users feel and their needs. The target users of this app are the users who love to enjoy watching movies at the movie theater. According to the researches I have done, I have found that the long queue is not the only factor but there are more challenges that affect the users' interests when ordering snacks.
To ensure our design solution was competitive and user-centered, we conducted a comprehensive competitive analysis focusing on GSC and GrabFood. These platforms were chosen due to their prominence in the entertainment and food delivery sectors, offering valuable insights into key features like menu navigation, ordering processes, pick-up or delivery options, and account management. This analysis was crucial in developing a solution that not only meets user needs but also offers a distinct competitive edge in the market.
Candy Chan is a university student who pursues psychology and needs various options of snacks to share and enjoy with friends while watching a movie. It’s not enjoyable to eat the same snacks throughout the entire film.
Ruma Dashan is health-conscious and time-conscious. When he arrives at the cinema, he prioritizes picking up his snacks promptly to avoid wasting time waiting in long queues, which might cause him to miss crucial movie scenes.
Ruma's journey map helps me to understand his order process so that I am able to design a friendly useful app to solve users' problems.
As the initial design phase continues, I made sure the base screen designs on feedback and findings from the user research.
The app makes users feel like Snackies thinks about how to meet their needs. According to System Usability Scale, as conducted, most users would use the app frequently as they always order snacks and need a user-friendly app for them to access.
While designing Snackies app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app's designs.
1. Conduct another round of usability studies to validate whether the pain points user experienced have been effectively addressed.
2. Conduct more user research to determine any new areas of need.
3. Review, iterate and polish the visual design of Snackies app.
